How To Build A Strong Online Presence For Your Law Firm
With “over 1/3 of potential clients starting their attorney search online,” working to develop your law firm’s online presence should be considered a crucial aspect of your marketing strategy for 2024.
After all, this can enable you to thrive in a competitive market, improving your client attrition rates, cash flow, and bottom line.
With that in mind, here are some tips you can use to build a strong online presence for your law firm.
Update your website.
The first step toward cultivating a strong online presence for your law firm is to update your website. After all, consistent updates ensure that your website is free from bugs and errors while also ensuring that your content is up-to-date.
When updating your website, you should also ensure your content is SEO-optimized. While there are many different ranking factors to consider, you should ensure that your content includes the relevant keywords and keyword phrases. For example, if you are targeting a specific geographic area, such as your local community, this should be mentioned throughout your content, i.e.:
As the leading law firm in Colorado we…
Keywords should be included in titles, meta descriptions, and subheadings alongside your actual content. This will help search engines such as Google to properly categorize your site, ensuring that you rank highly as a result.
Work on your social media presence.
Working on your social media presence can also be beneficial when building a stronger online presence for your brand.
While there are benefits to running a multi-platform social media marketing campaign, think carefully about which platforms you invest your time and energy into. For example, a recent study found that “43% of people will use LinkedIn to search for suitable lawyers,” which is an excellent starting ground for law firms looking to make their mark online.
Fortunately, there are many ways in which you can make LinkedIn work for your law firm. Not only is it a great place to bring in new customers or network with other professionals, but it can also help you to establish yourself as a leader in your industry. To achieve this goal, contribute to community discussions, share interesting articles, and perhaps even contribute your own.
Consider writing a blog.
According to a recent study, “companies with blogs get 55% more visitors and 97% more inbound links.” As such, it can be a great way to increase the amount of web traffic you receive while also helping you establish yourself as a trustworthy source of information. This, coupled with effective backlinking to your sales pages or contact information, can help to increase the number of client inquiries you receive.
As such, you should add a blog to your website and update it regularly, ideally once a week.
Final thoughts.
While you may have little experience when it comes to building a website or writing blog posts, making an effort to improve your online presence will help you scale your law firm in 2024.
However, this is one of many strategies you can employ to facilitate growth. For example, now is also the perfect time to take a closer look at your finances to ensure everything is in order and you’re on track for a strong year. If this is something you find difficult, we’re here to help.
At FinOp Group, we have years of experience in all things legal accounting, from budgeting to tax planning – and we’d be happy to help you take control of your firm’s finances. Get in touch today to find out more!
