About FinOp Group

FinOp Group’s Story

FinOp Group was founded by Greg Critchfield, CPA, CGMA. Greg took his expertise and experience as a former CEO/CFO of a successful law firm to create his vision of becoming a Business Performance Management Firm (BPMF) to the Legal Industry. The methodologies we use are all designed to drive higher levels of productivity and profitability in addition to enhancing communication, collaboration, and alignment among all levels within an organization.

Providing insight into our client’s financial situation guides them on the road to success. FinOp Group is not just a law firm accounting, tax, and CEO/CFO consulting firm. What sets us apart from other firms is how the clients of FinOp Group receive “Analytics-as-a-Service” which provides them with superior financial and operational information in real-time to support executive-level decision making. The reliable back-office processes we customize for our clients offer greater operational control while reducing the time executives spend managing their finances, caseloads, employees, etc. Our unique way of combining massive amounts of data and condensing it into very detailed, easy-to-read, real-time, fully customized visual dashboards is where we excel and provide the most value to our clients. 

We put digital technology, consulting, accounting, and analytics to work to provide law firm bookkeeping, law firm payroll, law firm tax planning, and many more accounting solutions.

Interested in Learning More?

Meet Our Team Of Law Firm Accounting Experts

FinOp Group was founded by a former CEO/CFO of a successful Personal Injury Law firm in Denver, Colorado. Greg is an active CPA (Certified Public Accountant) and CGMA (Chartered Global Management Accountant) with over 15 years of progressive financial and operational experience within the Professional Services industry.

Greg Critchfield


“It’s been exciting and rewarding to grow FinOp into the company that it is today and to watch our clients’ businesses grow alongside us. Our team is able to effectively problem-solve and provide both expertise and value to our clients, their firms, and their staff – I couldn’t ask for anything better.”

Desirae Roth

Accounting Manager

“What makes FinOp Group unique is our distinctive ability to scale our financial services to small firms and solo practitioners. Law firms like these are able to save significantly by hiring us part-time, without needing to provide office space or business resources. As they grow, we grow, without the worry of having to find, hire, and train in-house accounting staff. It’s been a rewarding experience to see their success and celebrate them along the way!”

Harlo Hoffer

Operations Manager

“Other than our fantastic CEO!, I enjoy being able to streamline our own business’s operations and build and expand our service offerings with DirectDocs, our medical records retrieval service. Knowing that we can relieve our clients’ stress and ease their worries is incredibly rewarding.”

Mike Konrad

Accounting Manager

“Being a trusted advisor to our clients to help them achieve their professional goals is my main objective. There are few things that feel better professionally than being an integral part of someone else’s success story.”

Shaina Merritt

Staff Accountant

FinOp Group at Work

We Provide Bookkeeping & Administrative Management Services to Law Firms of all sizes.

Why Choose FinOp Group For
Your Law Firm’s Accounting Needs?

Law Firm
Accounting Services

As a client of FinOp Group, you literally have a CFO at your fingertips.  It is like hiring on a CFO at 1/3 of the cost.  Our experienced team of law firm accounting professionals will take on the management and reporting of your accounting department.  Our clients are provided with fully actionable financial reporting that allows you as management to make better more effective financial/operational decisions for your company.  Our goal is to take the financial management piece of running your company off of your hands so that you can concentrate on doing what you do best, specifically generating revenue and acquiring new clients/customers.

Law Firm

Our law firm accounting team at FinOp Group has an intricate understanding of how law firms often require specialized help in finance as they go through different stages of growth. FinOp Group consistently helps our clients evolve and optimize their financial operations in the face of changing needs as they grow.

With Your Firm’s
Financial Info

FinOp Group takes our client’s confidentiality very seriously right from the onset.  The importance of confidentiality is taught and revisited often within our Firm.  Our client’s financial and operational data, performance, metrics, etc. are managed under the strictest of confidence and are never shared with anyone outside of the client/FinOp relationship.  Any concerns regarding your company’s privacy is easily mitigated by a nondisclosure agreement that we will sign before starting any engagement.  All of this being said with regards to confidentiality, because of the mix and extent of our client base, FinOp Group is able to help your company appropriately benchmark your performance in a very accurate and useful manner.

Interested In Joining FinOp Group’s
Team of Law Firm Accountants?

Contact FinOp Group’s Law
Firm Accounting Experts Today

How Can We Help?