What Social Media Platforms Should I Be Using To Market My Law Firm?

While most of your success as a law firm will be built upon the quality of services you offer (and your performance in the courtroom), you need first to build a client base before you can prove yourselves to them. For this reason, building a strong social media presence is often considered critical to a law firm’s success.

After all, your online presence opens you up to a wider pool of clients. This can increase conversions considerably, especially when you consider that many people view a brand’s online presence as a stamp of authenticity, trustworthiness, and credibility – all of which could mean they’re more likely to hire your team than working with your competitors.

However, it can be difficult to determine which social media platforms to use when promoting your law firm!

Facebook.

With over 2 billion daily users, Facebook is one of the world’s most popular social media platforms. As such, it can be a great tool for lawyers looking to heighten their exposure and grow their client base. In fact, a recent study found that 43.3% of attorneys obtained new clients using Facebook last year.

While law firms of all specialties can benefit from posting consistently on Facebook, studies have shown that nearly one in three Facebook users are between the ages of 25-34. As such, it may be particularly useful to invest in marketing yourself on this platform if users of this demographic tend to make up most of your target audience.

X (or Twitter).

According to recent data, over 250 million people use X each day. While the platform’s popularity has dwindled somewhat in recent years, the average user spends 30 minutes a day scrolling on the platform, which means you’ve got plenty of time to promote your brand!

Instagram.

With 500 million daily users, Instagram is another great way to promote your law firm. However, its main user base skews slightly younger than Facebook, which should be taken into account when allocating your marketing budget (depending on the demographic you’d like to target).

It’s also worth noting that unlike some of the other platforms on this list, Instagram is an image (or video) sharing platform, which doesn’t leave as much space for long-form content. As such, it can sometimes be a little more difficult to demonstrate your wider skills and legal expertise on this platform than on Linkedin or Facebook.

LinkedIn.

LinkedIn is perhaps the best way to promote your law firm, especially if you offer services to businesses as opposed to individuals (B2B). In fact, studies have found that 80% of social-media-driven B2B leads come from LinkedIn.

Using LinkedIn as a lawyer or law firm presents you with the opportunity to show your expertise in a way that is difficult to emulate on other platforms. Furthermore, many people consider this to be a particularly trustworthy platform – a place they can turn to find reputable information, posts, and more. As such, it can be a useful tool when it comes to presenting your law firm in the best possible light while also establishing yourself as an industry leader.

TikTok.

TikTok is a little newer than the other social media platforms, and it’s one that few law firms are currently utilizing. While this could be attributed to the fact that TikTok is often associated with a younger user base, various law firms have enjoyed great success through posting on the platform – especially when they have incorporated trends into their content. This is because it is a great way to make both your law firm and individual lawyers feel a little more relatable, which can go a long way to building a strong, trusting relationship with potential clients.

Final Thoughts.

In short, building a social media platform for your law firm is not an option, it’s a necessity, especially in the current climate. After all, 1/3 of clients use social media to find a lawyer. On a similar note, many will avoid working with companies without a strong online presence, due to the fact that the firm seems less credible and established due to this.

However, this does not mean you must post on every platform. Experiment with different sites and platforms until you find those that bring forth the best ROI for your firm, before focusing your efforts on those that bring the best results.

If you’re currently overwhelmed by your marketing efforts and have little time to focus on other tasks, such as budgeting and tax planning, get in touch today. We’re here to help!