Strategies for Marketing Your Law Firm in the New Year
If you’re focused on scaling your law firm in 2024, then updating your marketing strategy should be at the very top of your to-do list. After all, this can make it easier to obtain new clients, ultimately increasing your profits.
However, unless you’re a marketing expert, it can be hard to know where to begin when it comes to marketing your firm – which is why we’ve put together this useful blog to help you get started!
Ensure you’re spending your marketing budget wisely.
Effective budgeting is key when it comes to growing your business. After all, if you aren’t spending money wisely, you could be placing significant roadblocks in the way of your growth and development.
For this reason, every dollar spent on marketing your brand or business is well-spent, bringing forth a positive ROI.
For example, a recent study found that law firms spend 19% of their marketing expenditure on print and billboard ads. While this can be useful when trying to conquer the local market, the majority of clients will take to the internet (social media or web searches) when looking for lawyers, meaning that you may wish to invest more of this money into those areas instead.
Focus on social media growth.
As mentioned above, your social media presence plays a crucial role in your overall success, with a reported 71% of lawyers currently getting clients from social media. As such, this is an area in which you should be willing to invest in moving forward, such as by paying for sponsored posts.
However, you should also ensure that you are curating high-quality content for your socials. For example, each post should offer something of value to your followers, whether you’re explaining your services in more detail or sharing relevant, trending news with them.
While there’s often the temptation to keep it serious when posting on behalf of a legal business, many companies have enjoyed great success by posting funny, lighthearted content, too. For example, Kevin Kennedy of Kennedy Law Firm has racked up 1.6 million followers after he began posting skits on his TikTok account.
Posting consistently is also important. For example, you should aim to post around five times a week. Otherwise, you could risk falling into obscurity.
Update your website.
While clients may find their lawyers through social media, they’ll likely reach out through more official channels, such as your website. For this reason, you should ensure that your website is also updated in the new year. This can help to:
- Allow for a more seamless user experience, whether they’re accessing your website from their phone or desktop device.
- Ensure that potential clients can access the most up-to-date information related to your services, pricing, and more.
- Protect your firm’s data from cyberattacks.
- Boost your visibility by improving your ranking on different search engines.
Highlight your niche.
The key to effective marketing is being able to stand out from the crowd, which is why you need to ensure that you’re incorporating your niche or USP into your campaigns. This makes it much easier to appeal to your target audience and add to your list of clients.
Final Thoughts.
Updating your marketing strategies is one of the most effective ways to grow your firm in 2024, whether you’re focusing on growing your social media following or updating your website.
However, there are plenty of other ways in which you can facilitate growth. For example, working to get your finances in good order can also be transformational, especially as we move into tax season. If you’d like to find out more about our accounting services, please do not hesitate to get in touch today!
