How To Attract More Clients To Your Firm
In today’s competitive landscape, relying solely on referrals for new business is a strategy of the past. After all, while some people may still ask those around them for recommendations, many consider a different approach.
Fortunately, there are still plenty of ways in which you can attract new clients to your firm. Read on to find out more.
Craft a strong online presence.
In the digital age, your online presence is arguably your most valuable asset. This means that crafting a modern, professional website is non-negotiable. Ideally, you should work with a web developer to design a website that provides them with valuable insight into your services, showcases your expertise, and provides your clients with an easy way to contact you. It wouldn’t hurt to look up SEO best practices, either!
Allow them to meet you in person.
While many clients are happy to talk over the phone or through video call, a recent study found that more than 50% of people want to be able to meet their lawyer face-to-face. As such, you should make sure that this is something you continue to offer moving forward. If you have transitioned into working remotely, meet them at a coffee shop or co-working space. This way, you are still providing them with the in-person support they need.
This is something that you should offer to both existing and prospective clients. For example, a face-to-face meeting could replace a consultation call, provided that you have enough time in your schedule for this. Be sure to set clear expectations about how much time you will spend together ahead of time. Otherwise, you may find that you sit talking for hours!
Prioritize the Client Experience.
There’s no denying that your best marketing tool is a happy client. This is because they will be much more likely to leave you a positive review, recommend your services to others, or hire you again in the future.
As such, you should do whatever you can to keep them happy, beyond putting your best foot forward in their case. For example, ensure that you communicate effectively and provide them with timely updates on their case. You should be both polite and personable, and willing to explain things in more detail if necessary.
You should also make sure that you’re allowing your team to do their own jobs well. After all, this is what will help you get the results you need in court. One way in which you can achieve this goal is through outsourcing non-legal tasks instead of expecting your team to complete them alongside billable client work. For example, this could include hiring an accountant to take care of your firm’s finances.
At FinOp Group, we have years of experience supporting law firms with financial and accounting tasks, allowing them to get back to what matters most: bringing in clients! If you’d like to find out more about our diverse range of services, please do not hesitate to get in touch today.
