Four Ways To Improve Your Firm’s Reputation
Your firm’s reputation is crucial to your success.
It doesn’t matter how talented your team is, or how stellar your latest marketing campaign is, if you’re reputation is poor, you aren’t going to be winning over any clients. They will instead go directly to your competitors. As such, you should always be on the lookout for ways to strengthen your firm’s reputation.
Here are four ways to do exactly that.
Give your clients a reason to trust you.
The single most powerful way to build a stellar reputation is to deliver on the promises that you make to your clients. While this, in part, refers to your performance in court and trial outcomes, you should also make sure that you show up for them in other ways. For example, this could be as simple as picking up the phone to inform them of case updates or giving them the time to ask questions about what is happening. This shows your client that they can put their trust in you moving forward. This, in turn, means that they are much more likely to recommend your firm to others through word-of-mouth.
Respond to negative reviews.
While you can’t control everything said online, you can find a useful way to respond to criticism and negativity as opposed to simply sticking your head in the sand and ignoring it. As such, whenever you receive a negative online review, curate a thoughtful, professional response that helps showcase your brand in a better light. Be sure to take accountability for mistakes that you may have made (within reason), and encourage the reviewer to reach out to discuss this further with you. This shows anyone who comes across the review (such as a potential client) that you care about your clients before and after their case has gone to court.
Carry out pro bono work.
Making time for pro-bono legal work is a great way to enhance your firm’s reputation. This is because many outsiders view law firm owners as people who care about money, not the difference that they can make in the lives of others. Pro-bono work disproves this and will also give you the chance to champion causes that are close to your heart. As such, prospective clients may be more willing to support you moving forward.
On a similar note, you should also support local charities as much as you can. Something as simple as donating a small percentage of your profits to a local organization can make a big difference in how people perceive and interact with your brand moving forward. Think of it this way: if you need to hire a lawyer, would you prefer to work with a firm that actively gives back to its community, or one that doesn’t speak up at all?
Avoid financial issues.
While your focus may be on the courtroom, you should also make sure that you work diligently to keep your finances in order. This is because you could otherwise encounter financial troubles that put your law firm on the line. If this is something that you tend to struggle with, or you cannot yet afford to hire a full-time accountant, outsource instead.
At FinOp Group, we’ll work closely with your firm to keep your finances in order, ensuring that you will not encounter any issues come tax season. By delegating these crucial tasks to us, you free up your team to focus on legal excellence and client service, while we ensure the financial integrity that upholds your firm’s reputation.
If you’d like to find out more, please do not hesitate to get in touch today!
