How To Build Law Firm Trust and Credibility
Clients will look for several different factors when hiring a lawyer. These include pricing, practical experience, and industry expertise. However, they’ll also be searching for a firm that is trustworthy and credible.
After all, this means that they can assure they are putting the best foot forward in what is likely a difficult time in their lives. Fortunately, there are many ways in which you can build trust and credibility as a law firm owner. Read on to find out more!
Share positive feedback from previous clients. Asking your previous clients for feedback and sharing this on your website and social media platforms is a great way to establish trust and credibility with new clients. This is because it gives you the chance to back up the promises you are making, encouraging them to put their trust in you moving forward.
Run an incredibly tight ship. Making sure that your law firm runs smoothly and effectively will also help when it comes to boosting your overall credibility and trustworthiness. This is because it means that your team will be able to manage their workload effectively, without falling behind or missing important deadlines. This, in turn, shows clients that they can trust your team to guide them toward success, inside and outside of court.
Fortunately, there are a few different ways in which you can achieve this goal, from hiring the best legal staff around to embracing technology.
Publish a blog (and attach it to your website). Adding a blog to your website can also help you to present your law firm in the best possible light. This is because it allows you to showcase your legal expertise in greater detail, proving to any readers that you know exactly what you are talking about. This means that they are more likely to give your firm a chance when they need legal counsel in the future, especially if you convey otherwise complicated information in a way that is easy to understand and engage with.
Ideally, you should aim to update your blog once a week. Not only will this help with establishing a sense of credibility, but it will also bring more traffic to your website, especially if you use SEO best practices when curating content.
Outsource non-legal tasks. In order to offer the best legal services around, your team need to be able to focus on the work that you actually hired them for. This means that they cannot lose valuable time to non-legal work, such as admin and accounting. Otherwise, you’ll find that you’re always falling short of your competitors.
One way in which you can remedy this issue is through outsourcing your accounting tasks to FinOp Group. After all, we have years of experience in helping law firms master their finances and take their companies to new heights, whether you need a hand with bookkeeping, payroll management or tax planning.
Want to find out more? Get in touch today. We’d be happy to answer any questions you may have!
